tag:blogger.com,1999:blog-5006876.post8376238777584308338..comments2023-11-26T16:45:27.146+08:00Comments on harmless? bananas!: New marketing, but are we ready?brian kohhttp://www.blogger.com/profile/16752203804589960897noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5006876.post-9376302040816264252008-05-05T10:46:00.000+08:002008-05-05T10:46:00.000+08:00@jonathan kong sorry, i should have addressed that...<B>@jonathan kong </B>sorry, i should have addressed that to you and not @lancerlord. haha.. was mixed up with what i saw in mybloglog.. -)brian kohhttps://www.blogger.com/profile/16752203804589960897noreply@blogger.comtag:blogger.com,1999:blog-5006876.post-62503521344577456352008-05-05T10:44:00.000+08:002008-05-05T10:44:00.000+08:00@lancerlord you're right, it takes effort to drive...<B>@lancerlord </B>you're right, it takes effort to drive stuff from the ground up. I think social media has championed the Startups and SMBs because it really offers a launchpad for more personal services and products to be launched. Big brands just tend to be monoliths, you know they're there.. but how do they effect your life? (clue: ubiquity)<BR/><BR/><B>@cator </B>thanks for the link, i think it's a great blog with lots of good research and insights. might not be pertinent for the Singapore market though..<BR/><BR/><B>@cool insider</B>hahaha, yeah.. it is very Seth Godin 101. I hope i'm not hyping it up more than i need to.. rather new to marketing, much less new marketing. But i believe digital has changed the rules in which we sell and communicate. the same way the Guthenberg Press, Television and all these other great mass communication tools have changed the way we did things from the 1300s to the 21st century.<BR/><BR/>If Moore's law and the Singularity theory ring true.. we're racing towards a very new way of doing things.. -)brian kohhttps://www.blogger.com/profile/16752203804589960897noreply@blogger.comtag:blogger.com,1999:blog-5006876.post-83034787871156209002008-05-02T09:10:00.000+08:002008-05-02T09:10:00.000+08:00Good ideas posted here, especially about creating ...Good ideas posted here, especially about creating products for customers as opposed to finding customers for one's products (Seth Godin 101). From my own experience, I find that what's truly lacking is the lack of follow through and stick-to-itiveness in the social media scene. We need to go beyond the idea and strategy stage to real implementation and execution, and have the endurance to see them through. It would be brilliant if more companies could step forward with real case studies of what worked for them, and what didn't, in their quest for perfecting the art of delighting their customers.Anonymoushttps://www.blogger.com/profile/15583607062793779274noreply@blogger.comtag:blogger.com,1999:blog-5006876.post-19908422539045651262008-05-01T00:46:00.000+08:002008-05-01T00:46:00.000+08:00Talking about segmented markets, "boomers" are may...Talking about segmented markets, "boomers" are maybe slow to start but as time goes on their are more and more of us online. Places like the <A HREF="http://www.ecumen.org/changing-aging/334/mature-market-experts-a-new-online-networking-opportunity/" REL="nofollow">Ecumen Changing Aging</A> blog reports about a new networking opportunity connecting investors, bankers, real estate developers, consumer goods companies, health care professionals, journalists and marketing experts who are interested in serving the senior marketplace. There is a new resource in town, called Mature Market Experts, In short, if you serve, market to, or write about people who are 50+, this is the group for you.Nocatsterhttps://www.blogger.com/profile/11446711756110674112noreply@blogger.comtag:blogger.com,1999:blog-5006876.post-15496229128358076402008-04-30T03:52:00.000+08:002008-04-30T03:52:00.000+08:00Exactly why The Open Room is a great initiative to...Exactly why The Open Room is a great initiative to start something. Hope to see more of such initiatives not only from Ogilvy but also from media related agencies or even any other companies in Sg. To effectively gain momentum, the buzz needs to get around.<BR/><BR/>My thoughts is that, much smaller companies or startups will perhaps... be more aware of what and how social media gives them a edge over their competitors. As we know, buzz marketing is viral and free and that really is cost effective but takes time to build. Whereas big corporate companies maybe looking at the big picture than anything else.<BR/><BR/>Ultimately, I felt some things need to start from ground up. That is, start courses on social media, new marketing, web strategies and that sorts at Polys. Give seminars or talks. The more conversations and interactions, the better it is, it's supposed to be social anyways.<BR/><BR/>Thanks for the article Brian!Anonymousnoreply@blogger.com