Xbox Xperts Yes, But Social Media No?

I'm just doing my rounds around the web, and came across sheylara's latest foray as a gaming blogger. i'm glad for her and proud of her that's she's worked (and blogged) hard to be given the title as an Xbox Xpert. (if you must know, i do approach her for some PlayStation stories as well. - and she's been ever so kind)

here's the thing i don't understand though, she has a successful blog, and blogs about gaming on her blog many times, in some sense, that's sort of what you go to www.sheylara.com for. so why go through all the hassle create a brand new Xbox blog and in some sense, fragment both Sheylara and XBox's media channels?

i understand that xperts.com is meant to be a help channel for Xbox n00bs to ask Sheylara for help, but all i see on that blog are game reviews and contest details. No real help-line there.

so far, i'm guessing they're only doing this for brand enhancement, perhaps adding organic relevancy to searches.. but those are rather long term goals. in the short term, all i see is further fragmentation of the gaming channel to convey messages.

here are some key points.

1. I agree that having a page dedicated to help newbies is important, i think it serves as education and breaks down barriers to entry. just look at get satisfaction - however -

2. i don't know if this blog (or even using a blog as a channel) is the most effective way to communicate the message. here's what i mean, blogs tend to spark conversation, but the newbie needs information. shouldn't the proposed new media channel be somewhere along the lines of direct communication or customer service?

3. i'm also concerned about continued fragmentation of new media channels to a point where there is no longer a critical mass that makes social content.. well, social at all! (ie. if you're a digital strategists, blogs aren't your only answer, or the only product you can sell to clients who need a communications solution)

4. lastly, i think they've identified the need. i don't think they've met it by starting a blog, would a forum have better sufficed?

5. -update- i stand corrected, there are dedicated help channels, but feedback from XBOXers tend to come from comments. i think threaded conversations ala forum archtecture better serves the purpose of getting up-to-date help.

overall, i guess i was hoping for better use of a blog. as it stands now, i think Sheylara is more popular than the Xpert blog, it'd be interesting to see if one supercedes the other.

well, what do you think?