how embedding a Leeson video evolved my videoblogging experience

i used to be a production student, and so i was trained to shoot video in the highest possible format, and also be technical in the way i approached my cinematography, production, what format to shoot on, what format to export to and all the things that go in between. i shan't say i'm very good, but i guess i wasn't too shabby either.

anyway, fast forward a year, i find myself in the PR industry as opposed to production, and i found myself still holding on to those processes. i'd want to edit with professional software like Final Cut Pro or Adobe Premeire Pro, but getting my hand on the software and hardware was an issue altogether, i just wasn't earning enough to equip myself with a semi-professional studio.

enter: my epiphany that social media has flourished because processes were simpler.

my ethos now, to borrow Masamune Shirow's Appleseed quote: functional simplicity, structural complexity

i want technology that works. at the push of a button, processes are automated, a product of high quality through the automation process, and then perhaps an improvement of a process when customised by the human touch.

anyway, my point is this, after i decided on this, i ditched trying to get my HD camcorder to work with my offline editing programme, and got a video recording of my band's performance through my point-and-shoot digital camera, which records a compressed .avi file. after which, i edited in Windows Movie Maker, exporting to a .wmv format, and then using a video converter, i converted it into a .mp4 format. Which is now ready to be hosted on youtube.


Absolute Beginners

and the good that came out of this, is that my video converter is my new maxim in wonderful ones and zeros. it converts most formats (.flv .avi .mpg) into .mp4 which seems to be the language of ipods, mobile phones, mobile devices, portable media players and video hosting sites such as youtube.

the complexity of social media, powered by a single "convert now!" button on this beautiful piece of software. i now enjoy videos on the go through my ipod, from stuff i've downloaded off the net. next up, figuring out how video podcasting works in syncing with my ipod, and perhaps starting my own vodcast! we'll see..