Sunday, April 19, 2009

slow media to be enjoyed by the wayside

The world spins on its axis in twenty four hours.

We expect our news much faster than that these days. While i'm on Twitter, i get real time updates from my fellow human beings halfway across the world. I am twelve hours ahead of them. Not counting the things I get to read of blogs, news sites, video sites and pictures.

I guess it can be perceived that the world is getting smaller, or as Thomas Friedman says, The World Is Flat.

I say, learn to slow down every now and then. While the earth keeps spinning, perhaps twice as fast these days in the social media universe, there is a whole other world that still sticks to the same 24 hours we've always had.

You want to achieve work life balance, unplug yourself and start appreciating the world as you know it, not just through the social media's lenses.

Social media is best utilised to achieve a pulse on trends, communities, ideas, connections. but it backfires when you face an information overload. I think our brains can take it, but..

you also have to train your brain to not just consume information, but actually derive some value from it.

It's not just about how much you consume, it's how you interpret data, apply it, make it work for you, your counterparts, your businesses.

And that's why i still value "slow media". when you sacrifice speed for a great media product. a craft, where time and energy has been invested to make something easily understood so that MORE may understand and enjoy.

So what is slow media?


Image credit: Crackskullbob

For now, I'll define it as media that has large investments in time, energies, manpower, conceptualisation, production and even channel planning to maximise exposure to said media product.

Slow media can be social media. Slow media is purposeful, intricate cuisine, as opposed to fast food.

Fast food's a quick fix, fills your stomach, perhaps rough around the edges, not made from the best ingredients, perhaps even for mass consumption but with little value.

You just feel satisfied, and better about yourself and your surroundings when you consume slow media without rushing through it. when you come out of it, knowing more, eager to tell your peers just where you had this gastronomical epiphany.

And that my friends, is how i see "slow media". I guess the fact that i'm about to start looking for lunch had something to do with this post.

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