Wednesday, July 1, 2009

this blog is no more

i have moved operations to http://litford.wordpress.com

now with more...

Thursday, May 21, 2009

redeployment and reinforcements

i'm currently working on a migration over to litford.wordpress.com simply because i think it's time for a change.

there's a certain excitement in the air as i embark on quite possibly one of the biggest blogging overhauls in my six year stint as a blogger. it's gonna be bigger, it's going to cover a range of themes that have been swirling in my head, and i hope to bring them to fruition.

it's how i envision the future of establishing a presence on the web, and brings together the footprints we leave behind on the web.

ahahaha, but i shoot myself in the foot by building up these expectations, so i'll just leave it as "when i make the port, you'll know."

Sunday, May 10, 2009

what has love become?

it was Mother's Day today, and i love my mom. i love my family, and i'm incredibly blessed to have them around me.

in some sense, i grew up without the dysfunction, or the abuse.. and while i might think these are the ideals, there are plenty of people who don't grow up with that sort of nurturing.

and call me idealistic, but to me, all it takes is just one story of un-love, and the reality of this crazy mixed up world hits me like a tonne of bricks, that no matter how safe we are, we live in a fallen world.

now i understand that not everyone feels this way, but i do.. and it grieves me, and yet i know i'm hypocritical when i bury my head in the sand and pretend that it isn't there.

i guess i'm rambling and i'm not trying to change the world or anything. but i am trying to change my world, and my sphere of influence.

curse this rain, it blinds my eyes

as i was driving home in the rain just now, it felt very unfamiliar. not because we haven't had any rain in Singapore for awhile, but i think it was because of the modern convenience of always being under shelter when it rained.

sure it was an unearthly hour of two-thirty in the morning, when usually i'm nestled in the warmth of my bed, but this 'being in the rain' episode left an impression on me.

how we manage to carve our space in this modern life apart from the natural elements of this atmosphere. rain isn't a bad thing, plants and animals thrive on it. but we've somehow seen it as an inconvenience and hide ourselves from it.

yet we know that rain is a valuable contribution to our ecosystem, yet we put a distance between us and it. as long as we harness the might of torrential downpour and don't have to deal with the perceived 'ill' side effects, we're happy campers.

and i suppose the modern condition is one where instead of going with the flow, it's ingrained that we can shape this world to our specifications. we can shape this world into our own image. but what happens when six billion people believe in the same thing?

six billion self worshiping gods on one tiny planet that is covered by seventy percent water that we have yet to inhabit.

there is so much we still don't know.

Saturday, May 9, 2009

the ebb and the flow

So while i haven't been updating much these days, mainly because i don't see a need for this blog to be a diary of sorts anymore. i suppose my blogging habits have changed, as perhaps my lifestyle and thinking has shifted too.

i've been noticing a similar trend with my friends as well, and maybe with the entire ecosystem.

i think there will always be bloggers, but one thing i've notice is the rise of blogging networks that behave more like online publications (Mashable, Techcrunch, Readwriteweb), and really have achieved a sort of critical mass for influence and timely news.

i find personal blogging to be mainly more of a niche now, and yet they will maintain their audiences because of the opinions they have and share.

the entire ecosystem is so vibrant and fragmented at the same time, that i wonder if it's near humanly possible to ever join those dots.

maybe those dots will never all really be joined, as much as we as people will never all really meet every single person in the world.

yet we all add to this ecosystem we call The Net. we all leave our footprints in this virtual world, we breathe its same air of ones and zeros, and exist as people or ghosts. interacting or watching, this is a medium that increasingly doesn't act as any physical comprehension, but virtual opportunities abound.

So Sally Can Wait!

the question is, if you die in The Net, do you die in the real world?

Tuesday, May 5, 2009

satalite transmission

Just pinging the blog just to let it know i'm still alive.

Busy juggling work, life and blogging. i think i've been failing miserably. Still trying to get my other blog up to speed too, but that's failing miserably as well.

Ah well, such a miserable existence. my bit of pessimism to the Net.

Wednesday, April 22, 2009

so i'll grow up, just to have you here with me

Everybody has a price. Today i found out what mine was. It's called the negative value..

You can't buy me if you haven't appeased my soul, but you can definitely make me feel like wanting to put myself up for sale.

i dipped into my savings to pay off some of my bills. i was supposed to have savings this month, but now i don't. it's not a good place.. i know the next few months of my salary's going to go back into my savings.

it also means taking stock of where that money goes. all those little things i overlook when we pay bills together, that little extra i cover when someone's short, those lunches i help pay.. they all add up.

and now that i need to be accountable to my own accounts, i'll need to grow up and do what i need to do, for those days when i have no one else to rely on but myself.

i give a lot, it's just part of my nature.. it's how i value the fleeting tangible in sacrifice for the eternal intangible. but even that has taken its toll on my maturity, and i'm stunted to being who i think i should be.

grow up i must, value my own value more i shall.

Sunday, April 19, 2009

slow media to be enjoyed by the wayside

The world spins on its axis in twenty four hours.

We expect our news much faster than that these days. While i'm on Twitter, i get real time updates from my fellow human beings halfway across the world. I am twelve hours ahead of them. Not counting the things I get to read of blogs, news sites, video sites and pictures.

I guess it can be perceived that the world is getting smaller, or as Thomas Friedman says, The World Is Flat.

I say, learn to slow down every now and then. While the earth keeps spinning, perhaps twice as fast these days in the social media universe, there is a whole other world that still sticks to the same 24 hours we've always had.

You want to achieve work life balance, unplug yourself and start appreciating the world as you know it, not just through the social media's lenses.

Social media is best utilised to achieve a pulse on trends, communities, ideas, connections. but it backfires when you face an information overload. I think our brains can take it, but..

you also have to train your brain to not just consume information, but actually derive some value from it.

It's not just about how much you consume, it's how you interpret data, apply it, make it work for you, your counterparts, your businesses.

And that's why i still value "slow media". when you sacrifice speed for a great media product. a craft, where time and energy has been invested to make something easily understood so that MORE may understand and enjoy.

So what is slow media?


Image credit: Crackskullbob

For now, I'll define it as media that has large investments in time, energies, manpower, conceptualisation, production and even channel planning to maximise exposure to said media product.

Slow media can be social media. Slow media is purposeful, intricate cuisine, as opposed to fast food.

Fast food's a quick fix, fills your stomach, perhaps rough around the edges, not made from the best ingredients, perhaps even for mass consumption but with little value.

You just feel satisfied, and better about yourself and your surroundings when you consume slow media without rushing through it. when you come out of it, knowing more, eager to tell your peers just where you had this gastronomical epiphany.

And that my friends, is how i see "slow media". I guess the fact that i'm about to start looking for lunch had something to do with this post.

Monday, April 13, 2009

no pictures in the cloud

surreal. how i haven't typed in here for so long. it's so easy to just shrug it off really. after a hard day's work, or just the whizz bang of too many rehearsals going on, or the day to day meeting ups with friends.. and the ever pertinent question "what do you read this blog for?"

this blog doesn't really have a niche, so in that sense there really isn't a target audience. and in that sense, i guess you don't really grow an audience when your content isn't constant either.

i'm sorry if you've been visiting regularly the past six years and all of a sudden, i just make the excuse of being too busy to blog.

but 'tis the truth, it's hard to maintain a blog when you're spread thin. there are ways to discipline yourself to blog regularly, but i guess i'm not that disciplined. though i ought to be.

and i never thought it'd be this way, but typing in your has sorta become unfamiliar.

updating twitter on the other hand is super simple, and i think i've been maintaining my online presence through the use of facebook and twitter more than this blog.

but i suppose there's a lesson in all this, and that is.. there are pros and cons in whatever channel you choose to engage with your audience in, but if you want to be a good social media practitioner, you have to keep engaging in some form or another.

Sunday, March 22, 2009

point form #2

Argh.. somehow i can't think of any better way to send life updates to the web except through point form. Too much Twitter? Anyway, i hope to be disciplined again and come back to long form posts. but here are some highlights from the past two weeks

1. Hosting another Open Room, this time more as our way of giving back to the community. Really glad people enjoyed it

2. Attended Blogout 2009 and met Joel Postman and Yongfook IRL! (in case you don't know, Yongfook was one of two original inspirations to start blogging.) Kudos to The Digital Movement for organising a great conference for social media practitioners and bloggers alike -)

3. Leeson appeared on Live n Loaded, Season 1 Episode 8. Great catching up with The Fire Fight

4. Leeson have also started sharing our music online, you can stream or download the Speed Dating EP tracks for free at our Bandcamp page. The banner was designed by Patlaw, so thanks and hearts for that!

5. I started working with a great team for publicity for my church's Easter celebration. We've put out two pieces of guerrilla content and one video. Also trying stuff online with our blog: 3 Days

6. Also trying to get church project management with the use of a wiki. Seems to be working out.

7. 23 Ogilvy-ians in Singapore we selected for Masterclass. It's a 360 Brand Stewardship training programme meant for juniors. We just went through week 1, so that's about six more weeks to go. I like it, and my group mates, so just hoping to have fun, learn lots and do our best.

8. Also accompanied Unfluff to SMU on Thursday who presented on research tools for social media students and had a fruitful QnA session that tackled what we do on a daily basis.

9. Getting up to speed with season 2 of The Sarah Connor Chronicles. Started loving a Shirley Manson song and have an uber crush on Summer Glau.

Thursday, March 12, 2009

Things to love - let's start a movement!

so i tweeted just now, and i realised that my hashtag #thingstolove is pretty unique. No one's used it yet (me first!).. and i thought maybe i could start something with my online peers.

instead of complaining, let's create a Twitter repository of the things we love and hashtag them!

Tweet_Things2Love

So here's the deal, every time you tweet about something you love, remember to add a #thingstolove behind it!

i think it'll be a rather healthy way to spread joy on teh internetz

Monday, March 9, 2009

point form.

1. attended Blogout 2009 on Friday. learned a lot.

2. coffee and shopping on Saturday. bought two new Muji shirts.

3. big family lunch and jamming with Leeson on Sunday.

the last place in the universe.

y'know what? i love my blog. it's not the best designed, nor does it come as the authority on any given situation. it's nothing like the blogs i recommend to clients that perhaps have a specific communications goal in mind, but at the end of the day, it's mine.

even if this blog does not take part in discussions that shake our industries, or enlighten readers with recommendations, this blog first and foremost, is me exercising my voice.

i don't expect you, the reader, if you happen to be passing by, to be influenced by my writing. there are other blogs for that, but this might not be the one. some days, it is, when i discuss pertinent issues, but on other days, this is my black text on white. it's me creating meaning from nothing but my personal take. my experiences that have shaped the day, week, month or years. this is simply me, attaching meaning to a portion of the internet, this is me renting a room from google. if google grants my existence, then i simply exist as a reflection of my physical self.

leaving footprints in this virtual world, finding a way home, leaving a mark, signs of life that i do exist, even if it's an avatar.

and that my friends, is what no one can take away from you. whether you have an audience of 6 billion, or just yourself, if you blog true to yourself, you'll always have something to blog about.

human beings make meaning, it's how we exist, for if the mind is naught, then save us for empty husks.