Thursday, January 10, 2008

one of the most important lessons i'm taking into 2008

according to, Loren Feldman is their person of the year. I had to hear what he had to say about his predictions for 2008, and his predictions for all these new social media applications notwithstanding, it was his final sentence that made me realise just how important this man's voice is.

watch the video, and listen out for the clincher at the end:

"it will finally dawn on people that the most important voice on the web, is their own. not the dopes that they are following."

while it may seem ironic that i'm putting this much weight on the apparent 'dope that i'm following', it nevertheless is timely advice to us all who.. may take social media a little too seriously.

too many times, we tend to associate how popular a particular post, or how many comments its generated as the voice that matters, we try to measure an influence on what other people say.

but does one voice that disagrees against what ten thousand other voices are saying mean that it should be dis-credited? on the contrary, if that once voice were yours, as long as you believe it to be true, it matters to you. hold on to your integrity, be honest with yourself at the very least, and don't believe in a lie.

that's why i don't have advertisers on my blog, i'm not skewing my posts to attract readers, nor am i writing for more readers. at the end of the day, this is my voice and i'll be damned if someone else told me what to do with it.

one more piece of goodness by Loren here

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Made Space said...

Heya Litford,

Just wanted to ask you a question...

Okay so you don't monetize your blog, you're not part of the -get-more-followers-frenzy, and you just want to get your voice out there.

So what are your views if a company comes up to you, chucks a product or service subscription in your face... what would you do? It's yours to keep if you give it a good rating...but you gots to give it back if you don't blog about it or you bag it.

Chances are you'll try it out and actually be honest about what you think eh.

brian koh said...

madespace : well, should a company or marketer pass me a product or a service passes me something to try out, i probably will test it out, and blog something about it. there's nothing wrong with it, nor does it encroach on who i am as a person.

the reason why i blogged what i blogged, was because, sometimes we get so entrenched in this whole blogging for ratings, that we forget that its our voice that matters, if only to ourselves.. its your own opinion, and you have the power to publish your own opinion.